Bannon, Carlson and... Liz Truss? A Look Inside the One-Time PM's Attempt for Make America Great Again
The former UK leader, kicked off the inaugural episode of her video series with a vow to reveal "malicious actors" attempting to undermine the UK, United States and European nations. Truss elaborated she would lay bare how an "global web of liberal activists work to weaken popular rule and the electorate's mandate."
"Our focus will be on the Trump revolution and understand how this can be replicated in Britain," the former PM stated. "Our guests will include the leading lights of the Make America Great Again campaign."
Before the program's debut, there was a notably ardent backer. "This represents the dawn of a type of political shift," stated the controversial US journalist. His conservative Just the News platform will carry the former prime minister's new audio shows.
Building Connections in the Conservative Media Landscape
Compatriot supporters, featuring a pro-Reform adviser, played a role in her establish the her new show. Its staging is adequate, if somewhat rudimentary. Truss has amassed ten thousand followers in her debut week and her debut garnered tens of thousands of views across the same period.
It is a modest start, but in partnering with the journalist, the former PM is being pushed into a well-developed right-wing media network creating and spreading Maga talking points. Key fixations encompass alleged censorship by the traditional news outlets and a aim to remove a conspiratorial 'deep state' – which Truss blames for the rapid conclusion of her short and troubled leadership.
"Just the News is not widely recognized outside of the pro-Trump media sphere, but it does have credibility there, largely because of its founder, who offers opinions on conservative outlets like Bannon's 'War Room' podcast and has even spoken with Donald Trump," said an anthropology expert, who has extensively researched the Make America Great Again phenomenon.
A Contentious Ally
Truss's attempt to bring Maga media to Britain has aligned her more closely to divisive personalities such as Solomon.
He founded Just the News following backlash after he was accused of circulating misleading narratives about the President's actions in the Eastern European nation, as well as contentious articles about ex-ambassador to that country.
Solomon's reporting were amplified within the pro-Trump media, with he appearing as a common interviewee on the widely-watched cable news broadcast. The former president personally promoted the journalist's work.
The journalist published the reports about Ukraine in a set of articles for the outlet the Hill, after having been re-labelled as a columnist when staffers raised concerns regarding his reporting. These reports were central in Trump's pressure for the Ukrainians to look into the Biden family in 2019. Those demands resulted in articles of impeachment against the president. The Senate later found not guilty the then-president.
Shortly after the journalist departed the Hill in October 2019, the publication stated it was conducting a examination of his work relating to the Ukraine issue. It determined Solomon had used untrustworthy contacts and said he "failed to identify crucial information about main Ukrainian informants, specifically the fact that they had been charged or were being probed."
Joining the Network
The journalist's personal TV and radio guest spots are a example of the right-wing media network Truss is joining. He discussed his support for the program on a broadcast he helps run on the right-wing channel, a rightwing cable channel that is where you find the Maga influencer ex-Trump strategist Bannon and on which Tucker Carlson also is seen. She has already hosted Steve Bannon on a debut installment.
Through her association with the journalist and his outlet, Truss has become a small part in a much wider network of pro-Trump platforms that often share and promote one another's material.
Solomon's own programs have often featured individuals such as Mike Benz, a conservative commentator whose arguments against the US Agency for International Development was used by the tech billionaire as justification for shutting down the foreign aid agency.
An International Strategy
Even though Truss's stilted style and political travails have invited ridicule in Britain, a number of stateside commentators are not discounting her efforts to reinvent herself as a local version of the pro-Trump media ecosystem.
"It is necessary to treat folks like that as significant, despite the fact that you may not want to take them literally," stated a Democratic strategist, who worked in the Biden White House.
"You saw how in 2024 Donald Trump leveraged that ecosystem to disseminate his views. Undoubtedly that network transmits and affects debate internationally. It looks relatively clear to me that the circumstances in the United Kingdom are akin to what permitted this non-mainstream media network to flourish here."
Professor Alan Finlayson, said the online conservative ecosystem was already making its presence felt in the United Kingdom.
"Online platforms is borderless," he said. "There's a kind atmosphere within which stuff flows – on occasion manifesting in radical ways and sometimes less so – but which is connected."
Professor Hinton said the rise of the internet-based right wing in the UK in recent times meant the "potential to have a growing impact is significant."
Cross-Atlantic Aspirations
"Liz Truss along with Nigel Farage recently were featured at the Conservative Political Action Conference, where I watched as they deployed Make America Great Again rhetoric before the {king of Maga|